Case Study

TreeRex

Results Snapshot

600 percent return on website investment

Around $35,000 in revenue generated from a $5,000 website

Consistent inbound leads from the website

Website now supports winning larger commercial contracts

Client Overview

TreeRex is a professional arborist business servicing the Hills District and Greater Sydney. They work across residential and commercial tree services, with a growing focus on higher value commercial jobs that require strong credibility and professionalism.

The Challenge

TreeRex had a basic website that did little more than exist.

There was minimal content, no real explanation of services, and almost no trust signals. The site did not reflect the quality of their work or their experience in the industry.

From a performance point of view, the website had never generated a lead. There was no SEO foundation, no clear messaging, and no reason for a potential client or commercial decision-maker to trust the business.

This became a real problem as TreeRex wanted to grow and move into larger commercial jobs. When quoting or tendering, their website was often checked and it was not helping their case.

They needed a website that matched their professionalism, supported growth, and worked as a genuine lead generation tool.

The Strategy

The right move was not small tweaks or patchwork fixes.

We recommended a complete website redesign focused on credibility, clarity, and long-term growth.

The strategy centred on:

Clear, confident messaging that demonstrated expertise

Strong trust factors to support higher value jobs

A design that aligned with their existing brand voice

SEO foundations to improve visibility in Greater Sydney

A better user experience to convert visitors into enquiries

This approach ensured the site would not only look professional, but actively support the business as it scaled.

The Solution

We delivered a full website redesign built around trust and performance.

Key elements included:

Rewritten service content that clearly explained what TreeRex does and who they serve
Strong authority signals including experience, service detail, and professionalism
A cleaner, more confident design using their existing branding properly
SEO fundamentals across structure, content, and page setup
Improved user flow with clear calls to action to encourage enquiries

The new website positioned TreeRex as a serious, established arborist business capable of handling both residential and commercial work.

The Outcome

The results were clear and measurable.

Since launch, the website has generated around $35,000 in revenue from a $5,000 investment. That equates to a 600 percent return and a 7x revenue multiple.

The website now brings in consistent leads, something the previous site had never done.

Just as importantly, the new site has played a role in securing larger commercial jobs by reinforcing credibility during quoting and tender processes. It now works as a silent salesperson rather than a liability.

“As a self-employed tradesman, I know very little about websites and SEO. Thanks to Jordan and Simone I don’t need to — it’s all sorted for me and the web leads consistently roll in.”

Greg Major

TreeRex

The Takeaway

This project shows what happens when a trades business invests properly in its online presence.

A professional website is not just about looking good. It builds trust, supports bigger opportunities, and creates a foundation for consistent leads.

This approach suits trades and service businesses that are ready to grow, win better work, and be taken seriously by higher value clients.

Could Your Business Be Next?

If your website is holding your business back or failing to generate leads, it may be time for a strategic redesign.

Get in touch to book a call and talk through what a professional website could realistically do for your business.