Case Study

Laser Landscapes and Excavation

Results Snapshot

2186 percent ROI from website investment

Over $400,000 in revenue generated in just over two years

Business growth from solo operator to a team of five landscapers

New commercial and government projects secured

Website now supports SEO and paid ads as ongoing lead channels

Client Overview

Laser Landscapes and Excavation is a landscaping and excavation business based in the Blue Mountains, servicing residential, commercial, and government clients.

When we first started working together, the business was in its early stages. Andrew was running the company himself with a small team and was focused on building a strong foundation for growth.

The Challenge

At the start, Laser Landscapes and Excavation did not have a website at all.

Without an online presence, the business was relying on word of mouth and ad hoc enquiries. This limited visibility, made it harder to attract consistent leads, and did not support the long-term growth Andrew was aiming for.

As a new business, credibility was critical. Andrew needed a professional website that would help him win trust quickly, clearly explain his services, and attract the type of work he wanted to focus on, particularly higher-value landscaping projects such as sandstone retaining walls.

The Strategy

The priority was to build the right foundations from day one.

Rather than a basic brochure site, we recommended a full website build with a clear service-led structure. This allowed us to highlight specific services Andrew wanted to grow, position the business professionally, and create a platform that could scale as the company expanded.

The strategy was simple and deliberate:

The Solution

We delivered a complete website build supported by SEO and content creation.

The site was structured around Laser Landscapes and Excavation’s core services, with clear messaging, strong calls to action, and service pages designed to rank locally and convert visitors into enquiries.

As the business grew, the website evolved with it.

Over the following 12 to 18 months, we worked closely with Andrew to update the site to reflect the expanding team and broader capabilities. This included:

New services as the business moved into commercial and government work
More specialised offerings, including landscape architecture
Ongoing SEO with a strong focus on local visibility
Project pages showcasing completed work and real results
Regular updates to imagery to reflect the scale and quality of projects

The website also became a key asset for paid advertising, providing a strong landing page that supported Facebook ads and opened up an additional lead channel.

The Outcome

The results speak for themselves.

In just over two years, the website has generated over $400,000 in revenue, delivering a 2186 percent return on investment.

The business has grown from a one-person operation into a team of five landscapers, allowing Andrew to take on larger, more complex projects. Laser Landscapes and Excavation has also secured commercial and government work, including the Wentworth Falls Lake upgrade.

Just as importantly, the website has given the business confidence, credibility, and a clear platform for ongoing growth.

The Takeaway

This project is a strong example of what happens when a website is treated as a growth asset, not just an online placeholder.

For trades and service-based businesses in their early stages, investing in a professional website with the right structure and SEO foundations can directly support team growth, better projects, and long-term revenue.

Could Your Business Be Next?

If you are serious about growing your business and want a website that delivers real commercial outcomes, book a strategy call with JS Website Design.