Case Study

Brownjohn Constructions

Results Snapshot

First website leads within days of launch

Website paid for itself in the first week

One new job secured almost immediately

From zero online enquiries to consistent phone calls

“Within the first week, the website had already paid itself off.”

Client Overview

Brownjohn Constructions is a residential builder based in the Blue Mountains, specialising in new homes and renovations.

They are known locally for quality workmanship and strong word of mouth, but their online presence did not reflect the standard of their work or support business growth.

The Challenge

The business was relying almost entirely on referrals.

Their existing website was a DIY Wix build that simply wasn’t doing its job. It didn’t appear in search results, looked unprofessional, and gave visitors no clear reason or way to get in touch.

The contact form was so poorly designed it was effectively invisible. In all the years the site existed, it had never generated a single lead.

For a growing builder, this represented a huge opportunity cost. Good work was being done, but the website wasn’t helping convert interest into enquiries or supporting credibility when potential clients looked them up.

The Strategy

The goal wasn’t just to make the site look better. It needed to actively support sales.

Our approach focused on three things:

Present the business at the same level as the quality of their builds

Make it clear what services they actually want more of

Remove friction so visitors know exactly how to enquire

We prioritised clarity, structure, and trust. The website needed to work just as well for a homeowner researching builders as it did for someone already close to picking up the phone.

The Solution

We rebuilt the website from the ground up using WordPress, with a fully custom design aligned to the Brownjohn Constructions brand.

Key elements included:

Clear, professional layouts designed for conversion
Updated project photography to properly showcase their work
Dedicated project pages to demonstrate craftsmanship and experience
Strong, visible calls to action on every key page
Mobile-friendly design for on-site and after-hours browsing
New content written for both customers and search engines
SEO foundations focused on the services they actually want to provide

Everything was structured to guide visitors from first impression to enquiry without confusion or distraction.

The Outcome

The impact was immediate.

Within days of launching the new website, enquiries started coming through. By the end of the first week, two new leads had been generated and one had already converted into a paid job.

The website had effectively paid for itself almost straight away.

More importantly, the business now has a professional online presence that supports growth, builds confidence with potential clients, and works alongside word of mouth instead of relying on it alone.

“I came to Jordan with a couple of rough ideas on what I wanted for a website and without hesitation he had an angle that would bring us more sales. The website is second to none, catches the eye and is extremely professional. Within the first week of the new launch the phone was ringing — the difference having a good website makes is phenomenal!”

Matthew Brownjohn

Owner, Brownjohn Constructions

The Takeaway

This project is a strong example of how the right website can unlock growth for a trade-based business.

For builders doing quality work but relying heavily on referrals, a professional, conversion-focused website can quickly become a genuine sales tool rather than just an online brochure.

Could Your Business Be Next?

If you are launching a new business or ready to reposition an existing one, a strategic website and SEO foundation can change how clients find and choose you.

If you want a website that works as a long-term growth asset, not just an online brochure, book a strategy call with JS Website Design.